Cam2 is a mid-size local camera retailer which is specialized in selling professional cameras, lens, tripods and accessories. Over the years, it has been competing with large chain store. High impact sales promotion campaigns are vital for its business. In 2011, we come up with a special promotion idea. Cam2 offers a free helicopter trip for its customer for every purchase of DSLR camera. We use viral, outdoor and print to announce the launch of Cam2 Airline. We also invite customers to visit our mini-site to find out more about the offer. Customers can also share their helicopter experience and aerial photos online.

Every DSLR user has one dream. They want to take great pictures. They want to be a real master of photography. A DSLR is heavy and bulky, sometimes complicated to use. Expensive too. In 2010, Cam2 ran a very simple promotion campaign. Customers can enjoy a free photography course when purchasing a DSLR. We think that this promotion offer maybe a shortcut for them to actualize their dream. Let them become a master instantly.