We believe that in fund market, emerging market has the greatest potential. Its growth is strong and is sustainable in long term. Like children, they have great potentials. They are our future hope and will just keep growing like it'll never end. "Kids of Fortune" as the idea of the campaign has served as a powerful visual icon for the whole campaign.

JF Investment Center was 20 years old in 2007. It was the first of its kind and located at the heart of the city. It was undoubtedly convenient and accessible. Everyone was able to enjoy real personal and professional service. However, local citizens are just not aware of its existence. Instead of talking about what the JF Customer Center can do for us, we went back to the root of the communication. We think what the consumers need is a very simple and interesting directional sign. Hence, we create Mr. JF Pointer.