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Client ︎︎︎ Olympus HK



Move Into The New World

Being steady is probably the first lesson in photography. Especially when it comes to making movies. With the OM-D E-M5 Mark II world's powerful IS, ordinary people also can take crystal clear pictures and smooth and steady movies. If we could show the consumers how amazing movies and pictures can be made just with bare hands, that would be a very strong customer experience. We thought we should leverage on Olympus OM-D reputation and bring it to the next level. A more dramatic and bolder claim should be employed. So as to project a sense of FREEDOM.


















︎︎︎ Launched in 2013


Creative by  TONY HON / CHUEN FAN

Art Direction by TONY HON / CHUEN FAN
Directing by BOWIE YIU
Photograph by CONNIE HONG
Photograph Retouching by JAMES CHAN

Copyright © 2020 Turn Creative Limited













Client ︎︎︎ Olympus HK


Love IntoThe New World


Being steady is probably the first lesson in photography. Especially when it comes to making movies. With the OM-D E-M5 Mark II world's powerful IS, ordinary people also can take crystal clear pictures and smooth and steady movies. If we could show the consumers how amazing movies and pictures can be made just with bare hands, that would be a very strong customer experience. We thought we should leverage on Olympus OM-D reputation and bring it to the next level. A more dramatic and bolder claim should be employed. So as to project a sense of FREEDOM.



















︎︎︎ Launched in 2013


Creative by  TONY HON / CHUEN FAN
Art Direction by TONY HON / CHUEN FAN
Directing by BOWIE YIU
Photograph by CONNIE HONG
Photograph Retouching by JAMES CHAN


Copyright © 2020 Turn Creative Ltd.




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