Client ︎︎︎ Arome Bakery
東海堂中秋物語
Who is Arome? Why Arome mooncake? How Arome make Moon festival special?
The bakery market had been getting more competitive than ever before. The brands like A1, Saint Honore, and Maxim's, etc. are catching up in terms of product quality, value, and brand preference. And there are copycats as well. For the last twelve months, Arome had been using a product focus approach across all the communication platforms. As a result, the brand face becomes blurry. This year, we do not have a new ambassador. We are lack of brand story and have no new hero flavours. Still, we have to regain customer preference and attention. Arome mooncake is Japanese, premium, artistic, and innovative. She is about old meets new, east meets west, and traditional meets fashionable. With Arome Mooncake, your Moon Festival story will never be the same again.
The bakery market had been getting more competitive than ever before. The brands like A1, Saint Honore, and Maxim's, etc. are catching up in terms of product quality, value, and brand preference. And there are copycats as well. For the last twelve months, Arome had been using a product focus approach across all the communication platforms. As a result, the brand face becomes blurry. This year, we do not have a new ambassador. We are lack of brand story and have no new hero flavours. Still, we have to regain customer preference and attention. Arome mooncake is Japanese, premium, artistic, and innovative. She is about old meets new, east meets west, and traditional meets fashionable. With Arome Mooncake, your Moon Festival story will never be the same again.
︎︎︎ Launched in 2019
Art Direction by KAKI LO / WAIWAI CHAN / LAI
Directing by JIMMY MING SUM
Photograph by JIMMY MING SUM
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Limited
Client ︎︎︎ Arome Bakery
東海堂
中秋物語
Who is Arome? Why Arome mooncake? How Arome make Moon festival special? What is the Arome appeal?
The bakery market had been getting more competitive than ever before. The brands like A1, Saint Honore, and Maxim's, etc. are catching up in terms of product quality, value, and brand preference. And there are copycats as well. For the last twelve months, Arome had been using a product focus approach across all the communication platforms.
As a result, the brand face becomes blurry. This year, we do not have a new ambassador. We are lack of brand story and have no new hero flavours. Still, we have to regain customer preference and attention. Arome mooncake is Japanese, premium, artistic, and innovative. She is about old meets new, east meets west, and traditional meets fashionable. With Arome Mooncake, your Moon Festival story will never be the same again.
︎︎︎ Launched in 2019
Creative by TONY HON / KAKI LO / WAIWAI CHAN / LAI
Art Direction by KAKI LO / WAIWAI CHAN / LAI
Directing by JIMMY MING SUM
Photograph by JIMMY MING SUM
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Ltd.