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Client ︎︎︎ Arome Bakery



東海堂中秋物語 

Who is Arome?  Why Arome mooncake? How Arome make Moon festival special?  

The bakery market had been getting more competitive than ever before. The brands like A1, Saint Honore, and Maxim's, etc. are catching up in terms of product quality, value, and brand preference. And there are copycats as well. For the last twelve months, Arome had been using a product focus approach across all the communication platforms.  As a result, the brand face becomes blurry. This year, we do not have a new ambassador. We are lack of brand story and have no new hero flavours. Still, we have to regain customer preference and attention. Arome mooncake is Japanese, premium, artistic, and innovative. She is about old meets new, east meets west, and traditional meets fashionable. With Arome Mooncake, your Moon Festival story will never be the same again.




















︎︎︎ Launched in 2019 


Creative by  TONY HON / KAKI LO /  WAIWAI CHAN / LAI

Art Direction by KAKI LO /  WAIWAI CHAN / LAI
Directing by JIMMY MING SUM
Photograph by JIMMY MING SUM
Photograph Retouching by JAMES CHAN


Copyright © 2020 Turn Creative Limited












Client ︎︎︎ Arome Bakery


東海堂
中秋物語



Who is Arome?  Why Arome mooncake? How Arome make Moon festival special?  What is the Arome appeal?

The bakery market had been getting more competitive than ever before. The brands like A1, Saint Honore, and Maxim's, etc. are catching up in terms of product quality, value, and brand preference. And there are copycats as well. For the last twelve months, Arome had been using a product focus approach across all the communication platforms. 

As a result, the brand face becomes blurry. This year, we do not have a new ambassador. We are lack of brand story and have no new hero flavours. Still, we have to regain customer preference and attention. Arome mooncake is Japanese, premium, artistic, and innovative. She is about old meets new, east meets west, and traditional meets fashionable. With Arome Mooncake, your Moon Festival story will never be the same again.
























︎︎︎ Launched in 2019


Creative by TONY HON / KAKI LO /  WAIWAI CHAN / LAI
Art Direction by KAKI LO /  WAIWAI CHAN / LAI
Directing by JIMMY MING SUM
Photograph by JIMMY MING SUM
Photograph Retouching by JAMES CHAN

Copyright © 2020 Turn Creative Ltd.



Mark
© 2020 TURN CREATIVE LTD.  ALL RIGHTS RESERVED