Client ︎︎︎ Maxim's
美心賀年盛意 2013
What’s CNY all about? It’s about happiness, greetings, family, friends and eating. We want to introduce a human touch to the brand. To create a very strong feel-good factor, we position Maxim’s CNY puddings and gift box as the most heartwarming experience for the season.
![](https://freight.cargo.site/t/original/i/1e8abb699a7f0d8c45ea5a6d82d2f9279e8f086f060e373ae4855a5080d6bbc6/28_4.jpg)
![](https://freight.cargo.site/t/original/i/5abaa21714a66701cbade401b4ec507eac46630c99e478696650e2ef28145a1f/28_4.jpg)
![](https://freight.cargo.site/t/original/i/a45cdda50a5a47e930959b7c644f60c1ecb445f1c57d3ef259b78e4e5c440701/mx_web_1350Wx740H-01.jpg)
![](https://freight.cargo.site/t/original/i/2f78b9d19b2200c787d0ed832e76664234f99b565ea20b76ba6c1c00a6a3cb15/28_5.jpg)
![](https://freight.cargo.site/t/original/i/d5a63846bfa422bd15898215bcf34823ccb0a21429d136f6e26d791f787ac853/mx_web_1350Wx740H-02.jpg)
![](https://freight.cargo.site/t/original/i/e5ee124693a8ab083e182e689d65df61086d2d0ab79643092975fc6c962bdf18/mx_web_1350Wx740H-03.jpg)
![](https://freight.cargo.site/t/original/i/e2190492ffe6a2ef53c818122c7e837839092c7e5938bc88ba0e9b7e535b2e67/mx_web_1350Wx740H-04.jpg)
![](https://freight.cargo.site/t/original/i/c5fbc93e6ba96456d7a9d96d1ccca24d885e1396d9cc98b214454e3c654ee7b4/Maxim-s-CNY-Product-EP-0113-N2.jpg)
![](https://freight.cargo.site/t/original/i/fe351aaca241697c34de023223c37fbac4c3433f24b1987ca2a2aa6759fc0901/mockup1C.jpg)
![](https://freight.cargo.site/t/original/i/fff896ea84359f7b30438006d76d9f55aba1a88e98b6377ffc4def93c5faff21/28_topbanner.jpg)
︎︎︎ Launched in 2015
Art Direction by TONY HON / KAKI LO / VIVIAN CHEUNG
Directing by TONY HON
Photograph by HEI
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Limited
Client ︎︎︎ Maxim's
美心賀年盛點
What’s CNY all about? It’s about happiness, greetings, family, friends and eating. We want to introduce a human touch to the brand. To create a very strong feel-good factor, we position Maxim’s CNY puddings and gift box as the most heartwarming experience for the season.
![](https://freight.cargo.site/t/original/i/5abaa21714a66701cbade401b4ec507eac46630c99e478696650e2ef28145a1f/28_4.jpg)
![](https://freight.cargo.site/t/original/i/a45cdda50a5a47e930959b7c644f60c1ecb445f1c57d3ef259b78e4e5c440701/mx_web_1350Wx740H-01.jpg)
![](https://freight.cargo.site/t/original/i/2f78b9d19b2200c787d0ed832e76664234f99b565ea20b76ba6c1c00a6a3cb15/28_5.jpg)
![](https://freight.cargo.site/t/original/i/d5a63846bfa422bd15898215bcf34823ccb0a21429d136f6e26d791f787ac853/mx_web_1350Wx740H-02.jpg)
![](https://freight.cargo.site/t/original/i/e5ee124693a8ab083e182e689d65df61086d2d0ab79643092975fc6c962bdf18/mx_web_1350Wx740H-03.jpg)
![](https://freight.cargo.site/t/original/i/e2190492ffe6a2ef53c818122c7e837839092c7e5938bc88ba0e9b7e535b2e67/mx_web_1350Wx740H-04.jpg)
![](https://freight.cargo.site/t/original/i/c5fbc93e6ba96456d7a9d96d1ccca24d885e1396d9cc98b214454e3c654ee7b4/Maxim-s-CNY-Product-EP-0113-N2.jpg)
![](https://freight.cargo.site/t/original/i/fe351aaca241697c34de023223c37fbac4c3433f24b1987ca2a2aa6759fc0901/mockup1C.jpg)
![](https://freight.cargo.site/t/original/i/fff896ea84359f7b30438006d76d9f55aba1a88e98b6377ffc4def93c5faff21/28_topbanner.jpg)
︎︎︎ Launched in 2013
Creative by TONY HON / KAKI LO / VIVIAN CHEUNG
Art Direction by TONY HON / KAKI LO / VIVIAN CHEUNG
Directing by TONY HON
Photograph by HEI
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Ltd.