Client ︎︎︎ Arome Bakery
Alice in the Moonlight
Turn has been taking care of the Arome brand since 2012. We are so happy to witness the growth and success of the brand. As the most popular Japanese bakery brand in Hong Kong, the determination to stay fresh, innovative and passionate are the key success factors. Television commercials, gigantic outdoor posters, delicate brochures, cake boxes, shop decorations and intriguing social content is here now. Please join us to celebrate the new Arome ambassador, Hirose Alice, and make the city a more beautiful place.









︎︎︎ Launched in 2017
Creative by TONY HON / KAKI LO / WAIWAI CHAN / LAI
Art Direction by KAKI LO / WAIWAI CHAN / LAI
Photograph by JIMMY MING SHUM
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Limited
Client ︎︎︎ Arome Bakery
Alice in the Moonlight
Every year, Arome will introduce a series of Japanese style moon cake for the festival. The moon cakes are inspired by Japanese culture and made of Japanese ingredients. There are a lot of interesting product stories to tell. However, we don't want to be settled by a simple product campaign. To us, it should be part of the Arome branding exercise. We invited Hirose Alice as the spokesperson again. The visual and typography are carefully crafted. It is Arome style for sure .









︎︎︎ Launched in 2017
Creative by TONY HON / KAKI LO / WAIWAI CHAN / LAI
Art Direction by KAKI LO / WAIWAI CHAN / LAI
Talent Photograph by JIMMY MING SHUM
Food Photograph by JERRY LEE
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Ltd.