Client ︎︎︎ Arome Bakery

和軟, 和熟 are the new premium lines for Arome Bread. With the latest technology and ingredients from Japan, Arome again is serving Hong Kong the best and authentic taste of Japanese bakery arts. It had many great product stories. Turn is responsible for the name, visual identity, the package, and the advertising campaign. Since food advertising is exceptionally visual. Thus, our challenge is turning those stories into sensations. Telling stories with color, light, forms, and texture instead of words. To us, it is another excellent example of how good art directions empower the brand and communications.