Client ︎︎︎ Arome Bakery

Arome is a Japanese brand that is unique and premium. She is always fashionable and artistic. To maintain the brand's integrity and value, everything that carries the name has to be well-crafted. These brand characteristics should be shown in every consumer touchpoint. The emotional bonding and strong brand preference are the key brand differentiator. The Arome style should not be easily imitated. "Arome brings you Hokkaido Fair in Town" is the idea that was briefed. It is a good idea. But we think we can bring it further. Instead of telling a consumer that we bring all the goodies from Hokkaido to Hong Kong, can we do it the other way around? This season, Arome brings you to Hokkaido.