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Client ︎︎︎ Collar



Collar - The Bright Side

Collars are artists, but they are human as well.  So we want people to look at them as real persons, ordinary persons.  Who have real emotions and face ups and downs in their life, as we all do. The new song's lyrics are about Collar's emotional journey and what they feel now. So, what's the way out? "Take me away" has been stressed many times. So, the question is, where should they be heading? What is the answer?


The Bright Side

The idea is about people heading towards the bright side of life.  It is about hope and enlightenment. So brightness and light will play an essential part in the look and style.











︎︎︎ Launched in 2023

Creative by  TONY HON / CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
TONY HON / CHUEN FAN /  JAMES CHU /  PATRICK TANG / KIWI NG
TONY HON / CHUEN FAN /  JAMES CHU /  PATRICK TANG / KIWI NG
Art Direction by CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
Photograph by ELAINE LAM
Photograph Retouching by JAMES CHAN

Copyright © 2023 Turn Creative Limited









Client ︎︎︎ Genki HK


Genki X
Yu Nagaba



Oct 5th represents “New Tradition.” We want to redefine Mid Autumn Festival. The festival is more than just about family gatherings and watching the full moon. It is also about sharing dreams and self-expression. Especially for new generations.



















︎︎︎ Launched in 2017



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