I AM ESSENTIAL | 2019
In 2019, Essential was launching the new series. The launch was the golden opportunity for us to revamp the brand. The truth is that the new product line has a lot of advanced features and stories to tell. We think a new product campaign should contribute to the brand. It should serve as a brand campaign, as well. The challenge is how to make uniquely and distinctively Essential. So, what s essential?
In 2019, Essential was launching the new series. The launch was the golden opportunity for us to revamp the brand. The truth is that the new product line has a lot of advanced features and stories to tell. We think a new product campaign should contribute to the brand. It should serve as a brand campaign, as well. The challenge is how to make uniquely and distinctively Essential. So, what s essential?
Creative by TONY HON / CHUEN FAN / JAMES CHU / AUSTIN CHENG / ELAINE LAM
Art Direction by CHUEN FAN / JAMES CHU / AUSTIN CHENG / ELAINE LAM
Directing by MIKIYA TAKIMOTO
Photograph by MIKIYA TAKIMOTO
Photograph Retouching by JAMES CHAN
©Turn Creative Ltd
I AM ESSENTIAL | 2019
In 2019, Essential was launching the new series. The launch was the golden opportunity for us to revamp the brand. The truth is that the new product line has a lot of advanced features and stories to tell. We think a new product campaign should contribute to the brand. It should serve as a brand campaign, as well. The challenge is how to make uniquely and distinctively Essential. So, what s essential?
In 2019, Essential was launching the new series. The launch was the golden opportunity for us to revamp the brand. The truth is that the new product line has a lot of advanced features and stories to tell. We think a new product campaign should contribute to the brand. It should serve as a brand campaign, as well. The challenge is how to make uniquely and distinctively Essential. So, what s essential?
Creative by TONY HON / CHUEN FAN / JAMES CHU / AUSTIN CHENG / ELAINE LAM
Art Direction by CHUEN FAN / JAMES CHU / AUSTIN CHENG / ELAINE LAM
Directing by MIKIYA TAKIMOTO
Photograph by MIKIYA TAKIMOTO
Photograph Retouching by JAMES CHAN
©Turn Creative Ltd