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Client ︎︎︎ Kao HK



I am Essential

In 2019, Essential was launching the new series. The launch was the golden opportunity for us to revamp the brand. The truth is that the new product line has a lot of advanced features and stories to tell. We think a new product campaign should contribute to the brand. It should serve as a brand campaign, as well. The challenge is how to make uniquely and distinctively Essential. So, what is essential?

















︎︎︎ Launched in 2019


Creative by TONY HON / CHUEN FAN /  JAMES CHU / AUSTIN CHENG / ELAINE LAM

Art Direction by CHUEN FAN /  JAMES CHU / AUSTIN CHENG / ELAINE LAM
Directing by MIKIYA TAKIMOTO
Photograph by MIKIYA TAKIMOTO
Photograph Retouching by JAMES CHAN

Copyright © 2020 Turn Creative Limited












Client ︎︎︎ Kao HK


I am Essential


In 2019, Essential was launching the new series. The launch was the golden opportunity for us to revamp the brand. The truth is that the new product line has a lot of advanced features and stories to tell. We think a new product campaign should contribute to the brand. It should serve as a brand campaign, as well. The challenge is how to make uniquely and distinctively Essential. So, what s essential?
























︎︎︎ Launched in 2019


Creative by  TONY HON / CHUEN FAN /  JAMES CHU / AUSTIN CHENG / ELAINE LAM
Art Direction by CHUEN FAN /  JAMES CHU / AUSTIN CHENG / ELAINE LAM
Directing by MIKIYA TAKIMOTO
Photograph by MIKIYA TAKIMOTO
Photograph Retouching by JAMES CHAN

Copyright © 2020 Turn Creative Ltd.




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