Client ︎︎︎ HKRI
IL PICCO 意峰
We are talking to the affluent few. Very successful professionals, top management of prominent corporations, entrepreneurs, and investors from Hong Kong or China aged 40+. They are looking for a place that fits their unique lifestyle of themselves or their family. They want to upgrade their living standard. They were maybe living in a luxury apartment/house in Hong Kong or Discovery Bay already. However, living in or owning a modern home with beautiful views and design is always a dream in their life.
The IL PICCO is the best of Discovery Bay. It is located extremely rarely at the peak of Discovery Bay, where the air is fresh, and the view is breath-taking. The architectural design is modern, well-thought-out, and tasteful. It is built with the customers in mind, celebrating their success and achievements. And to be further distinguished from the competition, we would position IL PICCO as an act of respect to our buyers. The campaign is our ultimate tribute to them.
The IL PICCO is the best of Discovery Bay. It is located extremely rarely at the peak of Discovery Bay, where the air is fresh, and the view is breath-taking. The architectural design is modern, well-thought-out, and tasteful. It is built with the customers in mind, celebrating their success and achievements. And to be further distinguished from the competition, we would position IL PICCO as an act of respect to our buyers. The campaign is our ultimate tribute to them.
︎︎︎ Launched in 2020
Creative by TONY HON / CHUEN FAN / JAMES CHU / AUSTIN CHENG
Art Direction by CHUEN FAN / JAMES CHU / AUSTIN CHENG
Directing by JIMMY MING SHUM
Photograph by JIMMY MING SHUM
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Limited
Client ︎︎︎ HKRI
IL PICCO
意峰
We are talking to the affluent few. Very successful professionals, top management of prominent corporations, entrepreneurs, and investors from Hong Kong or China aged 40+. They are looking for a place that fits their unique lifestyle of themselves or their family. They want to upgrade their living standard. They were maybe living in a luxury apartment/house in Hong Kong or Discovery Bay already. However, living in or owning a modern home with beautiful views and design is always a dream in their life.
The IL PICCO is the best of Discovery Bay. It is located extremely rarely at the peak of Discovery Bay, where the air is fresh, and the view is breath-taking. The architectural design is modern, well-thought-out, and tasteful. It is built with the customers in mind, celebrating their success and achievements. And to be further distinguished from the competition, we would position IL PICCO as an act of respect to our buyers. The campaign is our ultimate tribute to them.
︎︎︎ Launched in 2020
Creative by TONY HON / CHUEN FAN / JAMES CHU / AUSTIN CHENG
Art Direction by CHUEN FAN / JAMES CHU / AUSTIN CHENG
Directing by JIMMY MING SHUM
Photograph by JIMMY MING SHUM
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Ltd.