Client ︎︎︎ HKRI
POGGIBONSI 意堤
Discovery Bay has established in Hong Kong for over thirty years and successfully built an image of a resort and premium lifestyle. We want to leverage on its success and give it a boost.
Emotions always run faster than the rational mind. The most powerful idea usually touches people by connecting the message to their everyday life. Our targets are the fortunate few. They have arrived at a particular stage of life. They do not demand anything else because they have everything already. They think differently and know what's important. To connect with them, it is about sharing the same mindset and value. We want to give Discovery Bay a brand new face by showing its exotic, stylish, and premium side. And position it as the most modern and chic place for those who had arrived.
Emotions always run faster than the rational mind. The most powerful idea usually touches people by connecting the message to their everyday life. Our targets are the fortunate few. They have arrived at a particular stage of life. They do not demand anything else because they have everything already. They think differently and know what's important. To connect with them, it is about sharing the same mindset and value. We want to give Discovery Bay a brand new face by showing its exotic, stylish, and premium side. And position it as the most modern and chic place for those who had arrived.
︎︎︎ Launched in 2019
Creative by TONY HON / CHUEN FAN / JAMES CHU / SON MOK
Art Direction by CHUEN FAN / JAMES CHU / SON MOK
Directing by JIMMY MING SHUM
Photograph by JIMMY MING SHUM
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Limited
Client ︎︎︎ HKRI
POGGI-BONSI
意堤
Discovery Bay has established in Hong Kong for over thirty years and successfully built an image of a resort and premium lifestyle. We want to leverage on its success and give it a boost.
Emotions always run faster than the rational mind. The most powerful idea usually touches people by connecting the message to their everyday life. Our targets are the fortunate few. They have arrived at a particular stage of life. They do not demand anything else because they have everything already. They think differently and know what's important.
To connect with them, it is about sharing the same mindset and value. We want to give Discovery Bay a brand new face by showing its exotic, stylish, and premium side. And position it as the most modern and chic place for those who had arrived.
︎︎︎ Launched in 2019
Creative by TONY HON / CHUEN FAN / JAMES CHU / SON MOK
Art Direction by CHUEN FAN / JAMES CHU / SON MOK
Directing by JIMMY MING SHUM
Photograph by JIMMY MING SHUM
Copyright © 2020 Turn Creative Ltd.