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Client ︎︎︎ Kao HK



Laurier Beauty Sleep

In the napkin advertising category, can we go beyond functional benefits? Girls want to be beautiful. It's every girl's common goal. Becoming more attractive is a powerful drive. A night of good sleep is crucial for looking gorgeous. If you sleep better, you look better. It's a simple truth. With Laurier SleepGuard pants, it's more than a good sleep. I can have a real Beauty Sleep.













︎︎︎ Launched in 2019


Creative by  TONY HON / KAKI LO /  WAIWAI CHAN / LAI
Art Direction by KAKI LO /  WAIWAI CHAN / LAI
Photograph by KAON

Copyright © 2020 Turn Creative Limited













Client ︎︎︎ Kao HK


Laurier Beauty Sleep 


In the napkin advertising category, can we go beyond functional benefits? Girls want to be beautiful. It's every girl's common goal. Becoming more attractive is a powerful drive. A night of good sleep is crucial for looking gorgeous. If you sleep better, you look better. It's a simple truth. With Laurier SleepGuard pants, it's more than a good sleep. I can have a real Beauty Sleep.







 






︎︎︎ Launched in 2019


Creative by  TONY HON / KAKI LO /  WAIWAI CHAN / LAI
Art Direction by KAKI LO /  WAIWAI CHAN / LAI
Photograph by KAON

Copyright © 2020 Turn Creative Ltd.





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