Client ︎︎︎ Macau October 5th
Macau October 5th - 鮮肉菌皇糭
Hey there! Have you heard of October the 5th? It‘s a cool brand from Macau that specializes in traditional Chinese bakery and festival food. We’ve been given the task to give the brand a fresh new look and we‘re super excited about it! We believe that traditional food can be fun and exciting, so we’re starting off with our Dragon Boat Festival dumpling - it’s our first attempt at making the brand more young and admirable. Stay tuned for more!
Client ︎︎︎ Genki HK
Following the success of "Life is like sushi" campaign, Genki Sushi has successfully created a fun, trendy and young personality. Yu Nagaba is one of the most popular Japanese illustrators. His trendy and iconic illustration has become part of the Japanese pop culture. Turn is proud to collaborate with Yu Nagaba and Genki. We created a fresh in-store shopping experience. The pop-up store became the talk of the town and generated valuable brand awareness throughout online and offline.
︎︎︎ Launched in 2017
Creative by TONY HON / CHUEN FAN / JAMES CHU / SON MOK
Art Direction by CHUEN FAN / JAMES CHU / SON MOK
Illustration by YU NAGABA
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