NESCAFÉ 一罐醒神 | 2019
Nescafé is the No.1 can coffee brand in Hong Kong. Nescafe has been wakening the Hong Kong working class for more than a decade. Nestle invited Turn to refresh and rejuvenate the brand. To make the brand more relevant and appealing to the target. We decided to turn it from a functional drink into a lifestyle drink. We invited Ronald Cheung as the spoke person. The campaign are stories about the people he encountered every day in the Nescafe 24Hours convenient store.
Nescafé is the No.1 can coffee brand in Hong Kong. Nescafe has been wakening the Hong Kong working class for more than a decade. Nestle invited Turn to refresh and rejuvenate the brand. To make the brand more relevant and appealing to the target. We decided to turn it from a functional drink into a lifestyle drink. We invited Ronald Cheung as the spoke person. The campaign are stories about the people he encountered every day in the Nescafe 24Hours convenient store.
Creative by TONY HON / KAKI LO / WAIWAI CHAN / LAI
Art Direction by KAKI LO / WAIWAI CHAN / LAI
Directing by KIM-WAI YUEN
Photograph by KAON
©Turn Creative Ltd
NESCAFÉ 一罐醒神 | 2019
Nescafé is the No.1 can coffee brand in Hong Kong. Nescafe has been wakening the Hong Kong working class for more than a decade. Nestle invited Turn to refresh and rejuvenate the brand. To make the brand more relevant and appealing to the target. We decided to turn it from a functional drink into a lifestyle drink. We invited Ronald Cheung as the spoke person. The campaign are stories about the people he encountered every day in the Nescafe 24Hours convenient store.
Nescafé is the No.1 can coffee brand in Hong Kong. Nescafe has been wakening the Hong Kong working class for more than a decade. Nestle invited Turn to refresh and rejuvenate the brand. To make the brand more relevant and appealing to the target. We decided to turn it from a functional drink into a lifestyle drink. We invited Ronald Cheung as the spoke person. The campaign are stories about the people he encountered every day in the Nescafe 24Hours convenient store.
Creative by TONY HON / KAKI LO / WAIWAI CHAN / LAI
Art Direction by KAKI LO / WAIWAI CHAN / LAI
Directing by KIM-WAI YUEN
Photograph by KAON
©Turn Creative Ltd