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Client ︎︎︎ Nestle HK



NESCAFÉ  一罐醒神  

Nescafé is the No.1 can coffee brand in Hong Kong. Nescafe has been wakening the Hong Kong working class for more than a decade. Nestle invited Turn to refresh and rejuvenate the brand. To make the brand more relevant and appealing to the target. We decided to turn it from a functional drink into a lifestyle drink. We invited Ronald Cheung as the spoke person. The campaign are stories about the people he encountered every day in the Nescafe 24Hours convenient store. 






















︎︎︎ Launched in 2019


Creative by  TONY HON / KAKI LO /  WAIWAI CHAN / LAI

Art Direction by KAKI LO /  WAIWAI CHAN / LAI
Directing by KIM-WAI YUEN
Photograph by KAON

Copyright © 2020 Turn Creative Limited













Client ︎︎︎ Nestle HK


Nescafé
一罐醒神



Nescafé is the No.1 can coffee brand in Hong Kong. Nescafe has been wakening the Hong Kong working class for more than a decade. Nestle invited Turn to refresh and rejuvenate the brand. To make the brand more relevant and appealing to the target. We decided to turn it from a functional drink into a lifestyle drink. We invited Ronald Cheung as the spoke person. The campaign are stories about the people he encountered every day in the Nescafe 24Hours convenient store.




















︎︎︎Launched in 2019


Creative by  TONY HON / KAKI LO /  WAIWAI CHAN / LAI
Art Direction by KAKI LO /  WAIWAI CHAN / LAI
Directing by KIM-WAI YUEN
Photograph by KAON

Copyright © 2020 Turn Creative Ltd.




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© 2020 TURN CREATIVE LTD.  ALL RIGHTS RESERVED