Client ︎︎︎ Nestle HK
NESCAFÉ 一罐醒神
Nescafé is the No.1 can coffee brand in Hong Kong. Nescafe has been wakening the Hong Kong working class for more than a decade. Nestle invited Turn to refresh and rejuvenate the brand. To make the brand more relevant and appealing to the target. We decided to turn it from a functional drink into a lifestyle drink. We invited Ronald Cheng as the spoke person. The campaign are stories about the people he encountered every day in the Nescafe 24Hours convenient store.
︎︎︎ Launched in 2019
Art Direction by KAKI LO / WAIWAI CHAN / LAI
Directing by KIM-WAI YUEN
Photograph by KAON
Copyright © 2020 Turn Creative Limited
Client ︎︎︎ Nestle HK
Nescafé
一罐醒神
Nescafé is the No.1 can coffee brand in Hong Kong. Nescafe has been wakening the Hong Kong working class for more than a decade. Nestle invited Turn to refresh and rejuvenate the brand. To make the brand more relevant and appealing to the target. We decided to turn it from a functional drink into a lifestyle drink. We invited Ronald Cheng as the spoke person. The campaign are stories about the people he encountered every day in the Nescafe 24Hours convenient store.
︎︎︎Launched in 2019
Creative by TONY HON / KAKI LO / WAIWAI CHAN / LAI
Art Direction by KAKI LO / WAIWAI CHAN / LAI
Directing by KIM-WAI YUEN
Photograph by KAON
Copyright © 2020 Turn Creative Ltd.