Client ︎︎︎ Nike
Nike - 2024/25 JY - Relentless Pursuits
The idea of “Relentless Pursuits” drives our Nike 2024/25 JY campaign.
This loop runs endlessly – just like the players who grind through sweat and guts.
Relentless is about doing everything – big and small – to win. It’s the grind of those who never quit, willing to sacrifice, and crave victory yet always push to improve – fueled by dedication and courage, chasing hoops of dreams that never fade. That’s what makes them elites.
#拼無止境 @nikehkg
︎︎︎ Launched in 2025
Client ︎︎︎ Nike
Nike
2024/25 JY campaign
Nike - 2024/25 JY - Relentless Pursuits
This loop runs endlessly – just like the players who grind through sweat and guts.
Relentless is about doing everything – big and small – to win. It’s the grind of those who never quit, willing to sacrifice, and crave victory yet always push to improve – fueled by dedication and courage, chasing hoops of dreams that never fade. That’s what makes them elites.
Creative Agency | @turn_hk
ECD | @tzekitony
CD | @jameschc
SAD | @p2t8
AD | @kawainng
Director | @biiip
Producer | @kittyyeungsikyung
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