US         WORKS       CONTACT      ARCHIVE





Client ︎︎︎ Nike



Nike - 2024/25 JY - Relentless Pursuits


The idea of “Relentless Pursuits” drives our Nike 2024/25 JY campaign.
This loop runs endlessly – just like the players who grind through sweat and guts.

Relentless is about doing everything – big and small – to win. It’s the grind of those who never quit, willing to sacrifice, and crave victory yet always push to improve – fueled by dedication and courage, chasing hoops of dreams that never fade. That’s what makes them elites.

#拼無止境 @nikehkg











︎︎︎ Launched in 2025



Client ︎︎︎ Nike



Nike
Nike - 2024/25 JY - Relentless Pursuits
2024/25 JY campaign
idea of “Relentless Pursuits” drives our Nike 2024/25 JY campaign.
This loop runs endlessly – just like the players who grind through sweat and guts.

Relentless is about doing everything – big and small – to win. It’s the grind of those who never quit, willing to sacrifice, and crave victory yet always push to improve – fueled by dedication and courage, chasing hoops of dreams that never fade. That’s what makes them elites.



Creative Agency | @turn_hk
ECD | @tzekitony
CD | @jameschc
SAD | @p2t8
AD | @kawainng

Director | @biiip
Producer | @kittyyeungsikyung
Copyright © 2025 Turn Creative Ltd.