Client ︎︎︎ Olympus HK
Simple is Beautiful
Following the success of the flagship model of Pen E-P2, Olympus decided to launch a whole new model E-PL1. It is a beautiful, simple and easy-to-use compact camera with DSLR picture quality. Young people are always looking for new enjoyments. They have high expectations on their own camera. To them, a camera is their own statement. They want a camera that looks cool, simple and easy to take great pictures. The campaign is about a very unique user experience and attitude. We think that beautiful things in life are always simple. With Pen E-PL1, you can always discover and celebrate simple pleasure in life.
![](https://freight.cargo.site/t/original/i/9ef9f53f14480e228887c93bfd80b44f2c02ba9aca3e9b3ec61287ce06387e02/1266846_560194070700547_1606263686_o.jpg)
![](https://freight.cargo.site/t/original/i/dd7b429aef351065b7d4ec23c952ee854de16338692f6b54e16e8dc07a251387/1094588_560193987367222_347354563_o.jpg)
![](https://freight.cargo.site/t/original/i/f64376db1e018d0082a34805ffcb83200ffb95b90804eaa8f2d1311ec22ac69f/1264151_560193927367228_1309969107_o.jpg)
![](https://freight.cargo.site/t/original/i/7d815589ecc753dffd8ecf657b9b0ba245745ef87547a313c8554dbf0146ba55/1276921_560193930700561_1596378406_o.jpg)
![](https://freight.cargo.site/t/original/i/68bafbd76b32c142d8ebb28127e6b38caa28a5034d0babba5ec039dac6b091f1/EPL1_Print_A3-3_4.jpg)
![](https://freight.cargo.site/t/original/i/832a08c888dcd0964f9a47cd905357de521bd4ca39a2b8949c8290f31091463d/EPL1_Print_A3-2_2.jpg)
︎︎︎ Launched in 2013
Art Direction by TONY HON / YANNE YUEN / YIN
Directing by BOWIE YIU
Photograph by HEI
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Limited
Client ︎︎︎ Olympus HK
Simple is Beautiful
Following the success of the flagship model of Pen E-P2, Olympus decided to launch a whole new model E-PL1. It is a beautiful, simple and easy-to-use compact camera with DSLR picture quality. Young people are always looking for new enjoyments. They have high expectations on their own camera. To them, a camera is their own statement. They want a camera that looks cool, simple and easy to take great pictures. The campaign is about a very unique user experience and attitude. We think that beautiful things in life are always simple. With Pen E-PL1, you can always discover and celebrate simple pleasure in life.
![](https://freight.cargo.site/t/original/i/9ef9f53f14480e228887c93bfd80b44f2c02ba9aca3e9b3ec61287ce06387e02/1266846_560194070700547_1606263686_o.jpg)
![](https://freight.cargo.site/t/original/i/dd7b429aef351065b7d4ec23c952ee854de16338692f6b54e16e8dc07a251387/1094588_560193987367222_347354563_o.jpg)
![](https://freight.cargo.site/t/original/i/f64376db1e018d0082a34805ffcb83200ffb95b90804eaa8f2d1311ec22ac69f/1264151_560193927367228_1309969107_o.jpg)
![](https://freight.cargo.site/t/original/i/7d815589ecc753dffd8ecf657b9b0ba245745ef87547a313c8554dbf0146ba55/1276921_560193930700561_1596378406_o.jpg)
![](https://freight.cargo.site/t/original/i/68bafbd76b32c142d8ebb28127e6b38caa28a5034d0babba5ec039dac6b091f1/EPL1_Print_A3-3_4.jpg)
![](https://freight.cargo.site/t/original/i/832a08c888dcd0964f9a47cd905357de521bd4ca39a2b8949c8290f31091463d/EPL1_Print_A3-2_2.jpg)
︎︎︎ Launched in 2013
Creative by TONY HON / YANNE YUEN / YIN
Art Direction by TONY HON / YANNE YUEN / YIN
Directing by BOWIE YIU
Photograph by HEI
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Ltd.