Client ︎︎︎ Sony HK
It's Me, It's Xperia
It's me, it's Xperia. The value proposition is demonstrated by showing how the new Xperia fits everyone and their everyday life. You can capture every important moments with its powerful slow motion shooting. With Xperia XZ Premium, time flies but memories last.


︎︎︎ Launched in 2017
Art Direction by DAVE CHOI / VIVIAN CHEUNG
Directing by JAMES DIN
Photograph by JAMES DIN
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Limited
Client ︎︎︎ Sony HK
It's Me,
It's Xperia
It's me, it's Xperia. The value proposition is demonstrated by showing how the new Xperia fits everyone and their everyday life. You can capture every important moments with its powerful slow motion shooting. With Xperia XZ Premium, time flies but memories last.


︎︎︎ Launched in 2016
Creative by TONY HON / DAVE CHOI / VIVIAN CHEUNG
Art Direction by DAVE CHOI / VIVIAN CHEUNG
Directing by JAMES DIN
Photograph by JAMES DIN
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Ltd.