Client ︎︎︎ Sony HK
Make Movies, Not Videos
People are busy creating content; they shoot videos are for documenting their everyday life and expressing themselves. More importantly, for sharing and getting recognition in social media. They also understand that the fresher, the juicer, the more drama the video that they created, the more response will be triggered. Leveraging on the powerful features of the RX100 series, to encourage the video usage of the series. And position the brand new RX 100 MK VI as the most desirable compact camera for video shooting. Why shoot videos when you can create movies?
People are busy creating content; they shoot videos are for documenting their everyday life and expressing themselves. More importantly, for sharing and getting recognition in social media. They also understand that the fresher, the juicer, the more drama the video that they created, the more response will be triggered. Leveraging on the powerful features of the RX100 series, to encourage the video usage of the series. And position the brand new RX 100 MK VI as the most desirable compact camera for video shooting. Why shoot videos when you can create movies?




︎︎︎ Launched in 2018
Creative by TONY HON / CHUEN FAN / JAMES CHU
Art Direction by CHUEN FAN / JAMES CHU
Directing by BILLIP
Photograph by LEE TSZ WAH
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Limited
Client ︎︎︎ Sony HK
Make Movies,
Not Video
People are busy creating content; they shoot videos are for documenting their everyday life and expressing themselves. More importantly, for sharing and getting recognition in social media. They also understand that the fresher, the juicer, the more drama the video that they created, the more response will be triggered. Leveraging on the powerful features of the RX100 series, to encourage the video usage of the series. And position the brand new RX 100 MK VI as the most desirable compact camera for video shooting. Why shoot videos when you can create movies?




︎︎︎ Launched in 2019
Creative by TONY HON / CHUEN FAN / JAMES CHU
Art Direction by CHUEN FAN / JAMES CHU
Directing by BILLIP
Photograph by LEE TSZ WAH
Photograph Retouching by JAMES CHAN
Copyright © 2020 Turn Creative Ltd.