Client ︎︎︎ Sony HK

Emotions always run faster than the rational mind. We don’t necessarily tell people how a water resistant phone can improve your life. People know it when they experience it. Instead of convincing people of the importance of water resistant technology, we make use of music, colour and animation to create a bold, simple, trendy and adorable image for the phone series. Water is good and friendly; you shouldn’t be afraid of it. With Sony Xperia, you can have great moments with water.