Client ︎︎︎ Sony HK
SONY XPERIA 1IV
Celebrity and KOL advertising is the mainstream now. We should leverage it and do it nicely yet bring out the brand's character. The new campaign should evolve towards the usage, experience, and style of the phone. It is not just about the phone’s features. It’s about seeing the true beauty in life. We want the customers can relate themselves to the unique and immersive experience Xperia brought to their everyday life. Xperia is easy to use, young, beautiful, and always here to inspire you.






︎︎︎ Launched in 2022
Creative by TONY HON / CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
TONY HON / CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
TONY HON / CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
Art Direction by CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
Photograph by KAON
Photograph Retouching by JAMES CHAN
Copyright © 2022 Turn Creative Limited
Client ︎︎︎ Sony HK
SONY XPERIA 1IV
Celebrity and KOL advertising is the mainstream now. We should leverage it and do it nicely yet bring out the brand's character. The new campaign should evolve towards the usage, experience, and style of the phone. It is not just about the phone’s features. It’s about seeing the true beauty in life. We want the customers can relate themselves to the unique and immersive experience Xperia brought to their everyday life. Xperia is easy to use, young, beautiful, and always here to inspire you.






︎︎︎ Launched in 2022
Creative by
TONY HON / CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
Art Direction by
CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
Directing by BIIIPPhotograph by KAON
Photograph Retouching by JAMES CHAN
Copyright © 2022 Turn Creative Ltd.