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Client ︎︎︎ Sony HK



SONY XPERIA 1IV

Celebrity and KOL advertising is the mainstream now. We should leverage it and do it nicely yet bring out the brand's character. The new campaign should evolve towards the usage, experience, and style of the phone. It is not just about the phone’s features. It’s about seeing the true beauty in life. We want the customers can relate themselves to the unique and immersive experience Xperia brought to their everyday life. Xperia is easy to use, young, beautiful, and always here to inspire you.














︎︎︎ Launched in 2022

Creative by  TONY HON / CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
TONY HON / CHUEN FAN /  JAMES CHU /  PATRICK TANG / KIWI NG
TONY HON / CHUEN FAN /  JAMES CHU /  PATRICK TANG / KIWI NG
Art Direction by CHUEN FAN / JAMES CHU / PATRICK TANG / KIWI NG
Directing by BIIIP
Photograph by KAON
Photograph Retouching by JAMES CHAN

Copyright © 2022 Turn Creative Limited












Client ︎︎︎ Sony HK


SONY XPERIA 1IV

Celebrity and KOL advertising is the mainstream now. We should leverage it and do it nicely yet bring out the brand's character. The new campaign should evolve towards the usage, experience, and style of the phone. It is not just about the phone’s features. It’s about seeing the true beauty in life. We want the customers can relate themselves to the unique and immersive experience Xperia brought to their everyday life. Xperia is easy to use, young, beautiful, and always here to inspire you.














︎︎︎ Launched in 2022


Creative by
TONY HON / CHUEN FAN /  JAMES CHU /  PATRICK TANG / KIWI NG
Art Direction by
CHUEN FAN /  JAMES CHU /  PATRICK TANG / KIWI NG
Directing by BIIIP
Photograph by KAON
Photograph Retouching by JAMES CHAN


Copyright © 2022 Turn Creative Ltd.




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© 2022 TURN CREATIVE LTD.  ALL RIGHTS RESERVED