Client ︎︎︎ Sony HK

Celebrity and KOL advertising is the mainstream now. We should leverage it and do it nicely yet bring out the brand's character. The new campaign should evolve towards the usage, experience, and style of the phone. It is not just about the phone’s features. It’s about seeing the true beauty in life. We want the customers can relate themselves to the unique and immersive experience Xperia brought to their everyday life. Xperia is easy to use, young, beautiful, and always here to inspire you.